AMIRI STYLE | Discover The New Collection

Clothes go from big to small, like baggy to skinny jeans. The motives behind these shifts remain the same, fashion is all about shape. Mike Amiri is an LA fashion designer known for his slim-cut designs.

Amiri is a fashion brand that combines rock ‘n’ roll style with luxury fashion. It was established by designer Mike Amiri in 2014. The brand is known for its edgy and rebellious look, featuring distressed denim, leather jackets, and graphic tees.

Amiri offers unique and stylish clothing and accessories that push boundaries. Their commitment to quality and attention to detail has attracted fashion enthusiasts who value authenticity and individuality. Whether you want a standout piece or a twist on a classic, Amiri provides attitude and luxury. Amiri’s brand is frequently mentioned in rap and has a strong influence.

History of Amiri Owner

Aaron Michael Murray, the founder of Amiri, was born on September 6th, 1976 in Los Angeles, California. Growing up in LA greatly influenced the brand’s identity, as he was a true California kid. During his teenage years, he developed a passion for rock and roll, listening to bands like Guns N’ Roses and Motley Crue, both from LA.

Their unique fashion sense captured his attention and influenced his own style. At the age of 13, he even created his first clothing piece by sewing a Motley Crue t-shirt onto a denim jacket. What sets Amiri jeans apart is that they are entirely made in Los Angeles, USA.

Well-Known Products of Amiri Brand

Shirts in Different Cuts

Amiri’s spring/summer 2023 collection features a wide variety of shirts in different fits, cuts, colours, and prints. From loose and summer-ready options to structured denim styles, they cater to different preferences and seasons.

Amiri is known for offering something for every type of man, making it a pioneer in elevated casual wear. Notable highlights include the patchwork baseball shirt, featuring a light-blue design with collegiate references, and the California Hawaiian-print shirt, showcasing vibrant graphics inspired by island adventures. These shirts are perfect for various occasions, even a pool party.

Vintage Inspired Design T-shirts

Amiri T-shirts draw inspiration from the nostalgic Americana that influenced Mike Amiri’s upbringing. They feature vintage-inspired designs with distressed elements, including trademark shotgun holes. The graphics pay homage to iconic rock ‘n’ roll bands. Pair these tees with AMIRI’s distressed denim for a complete rip-and-repair aesthetic.

Signature Denim Jeans

Mike Amiri’s design expertise lies in denim, and his latest collection showcases his unique and innovative approach to this timeless fabric. The collection features washed denim with technical details, creating a foundation for the brand’s experimental aesthetic.

Amiri embraces a head-to-toe denim look this season, offering coordinated outfits that will appeal to its dedicated fan base. The 1990s-inspired light washes, logo-jacquard finishes, and minimalist popper buttons are standout features of the spring/summer 2023 collection. Amiri Denim generally run true to size, so it’s recommended to choose your regular size for the classic-fit options.

Bone Detailing Amiri Sneakers

The Skel sneaker, released in 2020, quickly sold out and remains popular in 2023. Amiri has introduced updated versions of this 1980s LA-inspired style, featuring their signature bone detailing. For those who prefer a dad-style look, the Bone Runner sneaker is a great choice with its chunky rubber sole and leather bone appliqué. Amiri sneakers generally fit true to size, so it’s recommended to select your regular size. If you wear a half size, choosing the nearest whole size is advised.

Hero Style Amiri Jackets

Amiri’s Paris runway show featured serene blues and greens, reflecting a marine-like colour palette. The collection emphasized light and relaxed layers, showcasing the brand’s refined elegance. Among the outerwear pieces, the varsity jacket stands out as a hero style, blending collegiate influences with California’s effortless vibe.

Crafted in Amiri’s LA atelier, the patchwork varsity jacket is a popular choice for streetwear enthusiasts. Pairing varsity jackets with loosely tailored trousers creates a new take on smart-casual attire. It’s a versatile look suitable for vacations or refreshing your everyday wardrobe for the upcoming season.

Rock and Roll Style Hoodie

When styling an Amiri Hoodie, embrace its edgy aesthetic with ripped jeans and high-top trainers for a streetwear look. Add a leather jacket for extra warmth and style. For a more elegant approach, pair the amiri hoodies with a fitted blazer, slim-fit slacks, and loafers. Customize the outfit with accessories to add your personal touch.

How to wash Amiri Jeans Products?

Amiri products are made of high-quality materials and are durable if cared for properly. Check the care label before washing, as dry cleaning is recommended.

  • If you wash them yourself: turn them inside out, use cold water and a mild detergent by hand or in a gentle machine cycle.
  • Avoid tumble drying and iron on low heat.
  • Each pair takes up to three months to produce and is meticulously customized by skilled craftsmen.
  • The attention to detail includes hand-applied Swarovski crystals, brass buttons, and fringe wire details.
  • Some even undergo artistic treatments like shotgun blasting in Joshua Tree.


Amiri is a fashion brand that skillfully combines rock ‘n’ roll, luxury, and Californian style. With a strong emphasis on denim, they bring innovation and craftsmanship to their fabrics. Their distinct distressed details and vintage-inspired graphics create a rebellious and edgy vibe.

Amiri offers a diverse range of clothing, including shirts, jackets, and hoodies, catering to various preferences and occasions. Their unwavering commitment to quality and attention to detail sets them apart as pioneers in elevated casual wear. Embracing individuality and authenticity, Amiri continues to captivate fashion enthusiasts with their unique attitudes and luxurious offerings.